Training & Consulting
Retail census scans the retail units for the entire market at a very large scale. It collects information about the retail units’ existence and performance, which then forms a knowledge about how large the market and each region of the market is, other competitors’ performance in the targeted market, store/region contribution to brands’ coverage and revenue, etc. From the collected data, brands can make important decisions in the process of setting up the brand's distribution system, namely resource allocation, region/store prioritization, setting sales and distribution KPIs, etc.