Market & Category

To successfully enter a new market or explore expansion opportunities, businesses need reliable insights to answer key Market & Category questions such as where the opportunities lie, which markets to prioritize, and how to enter effectively.
GCOMM provides research solutions that build a solid foundation of market and category understanding - from the overall landscape to the underlying market segment - enabling businesses to identify opportunities, prioritize the right segments, and shape effective market entry strategies

Delivered Values For Clients

Market Understanding

Market entry is a strategic move that shapes a company’s long-term direction and lays the foundation for sustainable growth. At this stage, possessing a comprehensive view of the market is essential.

GCOMM’s Market Understanding solution provides the key insights businesses need to quickly capture a holistic understanding of the market landscape, including:

- Market size and growth rate
- Category structure, product segments, and price tiers
- Customer trends and behaviors
- Key competitors and their product strategies

By integrating both secondary and primary data together with expert perspectives, GCOMM's solution enables businesses to assess market potential, identify the right opportunities, and make effective market entry decisions.

Market segmentation

Segmenting the market and defining category structure are critical steps that deepen the insights derived from the Market Understanding phase. These steps help clarify how the market is structured and how it operates in practice.

GCOMM’s Market Segmentation solution provides essential insights to help businesses define market structure from multiple perspectives, including:

- Segmentation by sub-categories / sub-segments
- Segmentation by competitor groups
- Segmentation by price tiers
- Classification by product functions and roles
- Other segmentation approaches tailored to specific industry contexts

Through a systematic analysis of market structure, the solution enables businesses to understand how segments are formed, identify high-potential opportunities, and determine the most appropriate approach for market entry and growth.

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.