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Retail & Services

Retail & Services

Retail & Services is a highly competitive industry, where purchase decisions and customer loyalty are strongly influenced by both customer needs and expectations, as well as the in-store experience. This requires businesses not only to understand the market, but also to continuously monitor operational performance. Combining extensive experience in the Retail & Services sector with strong capabilities in market research and Business Analytics, GCOMM provides solutions that deliver a holistic view across both market insights and internal operational data — enabling businesses to enhance customer experience, optimize investments, and strengthen competitiveness. 

 
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Solutions

Market & Category

Market & Category

Understand market size, competitive landscape, shopping / service trends, and growth opportunities within the Retail & Services industry.

  • Market Understanding.
  • Market Segmentation.
  • Catchment Area & Trade Area Analysis.
Brand & Trade

Brand & Trade

Evaluate brand performance and trade / marketing activities to improve customer acquisition, conversion, and retention.

  • Brand Health Check.
  • Communication & Campaign Effectiveness.
  • Promotion & Activation Evaluation.
Customer & Shopper

Customer & Shopper

Develop a deep understanding of customer behavior, needs, and experiences throughout the shopping and service journey.

  • Customer / Shopper Segmentation.
  • Customer Journey.
  • Customer Experience & Satisfaction.
  • Loyalty & Retention Study.
  • Omni-channel / O2O Analytics.
Operations & Performance

Operations & Performance

Support businesses in monitoring operational performance, optimizing in-store execution, and enhancing service quality.

  • Store Performance Analysis.
  • In-store Execution Measurement.
  • Mystery Shopper.
  • Operations & Service Optimization.

Why should clients choose GCOMM's services?

Robust fieldwork capabilities across APAC
Robust fieldwork capabilities across APAC
GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.
Internationally - Experienced Consultants
Internationally - Experienced Consultants
Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.
Deep understanding to generate actionable insight
Deep understanding to generate actionable insight
Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

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