Communication Test
The communication test reveals to what extent the brands’ communication influences their targeted audience. Communication messages, taglines, or specific materials like TVC, billboards, etc. can be revealed to the targeted group, in part or in full, to see their impressions, reactions, comments, etc. Subsequently, the brand can somehow feel the level of impact, strengths and weaknesses of the materials, and understand how to improve and make those the best fit for the campaign from the audience’s perspective.