Focus Group Discussion

Focus group discussion aims at collecting in-depth information through the discussion of different participants, which helps a brand to understanding consumer vocabulary to stay abreast of the words and phrases consumers use when describing products, consumer needs, motives, perceptions, and attitudes about products or services. As a result, brands know exactly how to improve their product and communications about those products that are most relevant to their targetes audience. A small group of people from similar backgrounds or experiences are brought together and guided by a moderator to discuss a topic that is relevant to the research problem. The group discussion atmosphere helps create a favorable environment in which ideas and opinions are exchanged and encouraged among participants.

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.