Home Placement Test

Home Placement Test

The Home Placement Test provides brands with many advantages when launching a new product or looking for areas of improvement. For example, drinking products can be evaluated based on different product attributes like taste, aroma, … given the user’s consumption frequency. The purpose of the product placement test is to give research participants the ability to evaluate a product after using it for a long period rather than just a few minutes. Usually, after the product trial is placed at potential customers’ homes for around 3 to 5 days, the brand then will interview the customer about the product experience.


 

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants
Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight
Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC
Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.

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