Desk Research, or secondary research, utilizes the already available sources of information, namely reports, books, journals, etc. to collect a range of information that serves the research objectives. Desk research information tends to cover a broad and surface knowledge rather than focusing on a particular brand/product. The variety of sources makes the information obtained through desk research diverse and economical to retrieve, which makes it a primary choice of research methodology to get some sense about the overall market before investigating anything in details. However, secondary research also requires careful validation regarding the information sources’ credibility.