Central Location Test

Central Location Test

Central Location Test is used to test new products or services with a large group of participants in a controlled environment to measure consumer preferences and perceptions of a product or service, as well as to identify potential issues with the product or service before it is released to the market. CLTs are a great way to create a controlled environment for your market research, which is often essential for taste testing and sensory testing. It gathers data on the consumer's experience with the product or service, including their opinions, and attitudes towards it. In other words, CLT helps to evaluate the potential success of a new product or service, identify areas for improvement, and compare the performance of different concepts or variations of the product.


 

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants
Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight
Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC
Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.

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