Market Understanding and Segmentation

GCOMM is a leading market research firm in Vietnam, providing strategy consulting services to help clients thrive in today's competitive business environment. Market Understanding and Segmentation service offers a comprehensive understanding of target markets and customer segments. Through advanced research techniques, their experienced team identifies key trends, preferences, and behaviors, enabling clients to develop targeted marketing strategies. They prioritize aligning their insights and recommendations with clients' objectives and goals. With over 14 years of experience, GCOMM has a proven track record of delivering high-quality insights and results-driven strategies across various industries. Partner with GCOMM to gain a deeper understanding of your markets, customers, and achieve success through a winning strategy.

Delivered Values For Clients

Competitive Advantage

By understanding the market landscape and identifying key trends and opportunities, we can help our clients develop a competitive advantage in their industry. This can include identifying gaps in the market, new product or service offerings, and emerging trends that can be leveraged to gain a competitive edge.

Insights into Customer Needs and Preferences

With our expertise in market research, we can help our clients gain a deeper understanding of their customers' needs and preferences. By identifying the specific factors that influence customers' purchasing decisions, we can help our clients develop products and services that are better aligned with their target audience.

Improved Targeting and Positioning

Through our market segmentation analysis, we can help our clients identify specific customer segments that are most likely to be interested in their products or services. By developing targeted marketing messages and positioning strategies, our clients can effectively communicate their value proposition to these key segments and improve their chances of success.

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.