U&A Customer Insight

As a product or service is established, it is crucial to comprehend customer’s point of view for such product/service for continuous product improvement and development. Investigating a thorough customer journey of acknowledging, searching, selecting, or experiencing the product/service can give the brand a comprehensive understanding of customers’ touchpoints, how their demand is or is not satisfied by the product, their difficulties/barriers using the product, etc. Thus, insights can be pulled out for better brand strategies, or usage barriers can be identified for the brand to remove.

Delivered Values For Clients

Identifying market opportunities

By understanding their customers better, clients can also identify new market opportunities and potential areas for growth. This can help them make informed decisions about product development, marketing strategies, and business expansion.

Competitive advantage

In today's competitive business landscape, having a deep understanding of customers is critical for staying ahead of the competition. With U&A Customer Insight, clients can gain a competitive advantage by being able to anticipate and respond to changing customer needs faster than their competitors.

Understanding customer behaviour

With this service, clients can gain insights into their customers' behaviour, preferences, and motivations. This can help them tailor their products or services to meet their customers' needs, ultimately leading to increased customer satisfaction and loyalty.

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.

Related Services

Communication Test

The communication test reveals to what extent the brands’ communication influences their targeted audience. Communication messages, taglines, or specific materials like TVC, billboards, etc. can be revealed to the targeted group, in part or in full, to see their impressions, reactions, comments, etc. Subsequently, the brand can somehow feel the level of impact, strengths and weaknesses of the materials, and understand how to improve and make those the best fit for the campaign from the audience’s perspective.

Product Test

How strong the milkiness in a drinking product, how easy it is to navigate a webpage, how often and at which time/occasion specifically that customers usually use the television, … every aspect of the product and its connection with customers’ day-to-day life can be investigated through product test research. Product test helps significantly in addressing any available problem and verifying the hypotheses about the product attributes by letting customers evaluate the product itself and/or comparing it to the rivals. The evaluation and product-related activities from the customer side can be gathered through observation, interviews and analyses.