Retail Census

Retail census scans the retail units for the entire market at a very large scale. It collects information about the retail units’ existence and performance, which then forms a knowledge about how large the market and each region of the market is, other competitors’ performance in the targeted market, store/region contribution to brands’ coverage and revenue, etc. From the collected data, brands can make important decisions in the process of setting up the brand's distribution system, namely resource allocation, region/store prioritization, setting sales and distribution KPIs, etc.

Delivered Values For Clients

Customised solutions

We understand that each client has unique needs and objectives. Therefore, we provide customised solutions tailored to our clients' specific requirements. Whether our clients are looking to expand their operations, improve their product offerings, or enhance their customer experience, we can provide the data and insights needed to achieve their goals.

Accurate analysis and insights

Our team of experts analyses the data collected during the Retail Census to provide our clients with valuable insights into the market, such as consumer behaviours, demand patterns, and product trends. These insights help our clients make informed decisions about their retail strategies.

Comprehensive data collection

CWe gather detailed data on various aspects of the retail market, including store locations, sizes, product categories, pricing, and promotions. This information provides our clients with a clear understanding of their competitors' strategies, as well as insights into the latest trends in the market.

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.