Retail Audit

Retail audit is the study of a selected sample of retail shops, which can be continuous or nonperiodically, to get information about several parameters quarterly. It is carried out to measure the effectiveness, trends in the sale, the volume of sales, stock levels, marketing, and promotion tactics of a particular brand or product in the retail outlet. Thus, the brand/product’s and its competitors’ wellness in the market is revealed, thanks to which the brand can understand its strengths and weaknesses, put forward desirable though feasible KPIs and evaluate whether the strategy works or not within a specific period.

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants

Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight

Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC

Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.

Related Services

Central Location Test

Central Location Test is used to test new products or services with a large group of participants in a controlled environment to measure consumer preferences and perceptions of a product or service, as well as to identify potential issues with the product or service before it is released to the market. CLTs are a great way to create a controlled environment for your market research, which is often essential for taste testing and sensory testing. It gathers data on the consumer's experience with the product or service, including their opinions, and attitudes towards it. In other words, CLT helps to evaluate the potential success of a new product or service, identify areas for improvement, and compare the performance of different concepts or variations of the product.

Central Location Test

Home Placement Test

The Home Placement Test provides brands with many advantages when launching a new product or looking for areas of improvement. For example, drinking products can be evaluated based on different product attributes like taste, aroma, … given the user’s consumption frequency. The purpose of the product placement test is to give research participants the ability to evaluate a product after using it for a long period rather than just a few minutes. Usually, after the product trial is placed at potential customers’ homes for around 3 to 5 days, the brand then will interview the customer about the product experience.

Home Placement Test

Door To Door Interview

In a door-to-door interview, interviewers visit households to conduct face-to-face interviews about various topics, such as consumer preferences, opinions, and behaviors. An advantage of door-to-door survey is that it is designed to target residents of a specific region or community. By conducting a door-to-door survey, researchers can be sure to solicit responses/data from an isolated audience. Door-to-Door surveys are also critical for ensuring data collection from respondents who might be unlikely or unable to participate in other survey methodologies, such as surveys that are conducted online and delivered via email. Interviewers conduct interviews with respondents at their houses based on a prepared questionnaire. Each interview should take place within less than 40 minutes.

Door To Door Interview

Online survey is considered one of the fastest and most convenient ways to collect ideas and opinions from a targeted audience. Online survey is presented in a form of a structured questionnaire that is sent to a targeted group of audience over the internet. Respondents can receive the surveys via various channels such as email, website, social media etc. and finish them within a few minutes, which explains how convenient this methodology is to some targeted audience group. As available online and accessible to mostly every internet user who can enter the poll, online survey requires market researchers to always consider the validity of the answer. The questionnaire is suitable for a short interviewing period with the most comprehensive questions, and is designed with logic checks and other validation tools to ensure a reliable results.

Online Survey

Mystery Shopper

Researchers evaluates a store as an anonymous customer to provide an unbiased analysis of the store’s operations. This can include how customers are greeted, how much time they have to wait till served, how they are consulted about the company’s products/services, etc. Evaluations are reported with objectivity so that the brand/store can identify exactly what the problems are for future improvement. Evaluators pose as consumers and record chronicle detailed information about their mystery shopping experience using questionnaires or narrative reports. As such, they have to experience a selected part of the customer journey as naturally as a true customer to evaluate pre-determined criteria for the store operation.

Mystery Shopper

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