Retail Audit

Retail Audit

Retail audit is the study of a selected sample of retail shops, which can be continuous or nonperiodically, to get information about several parameters quarterly. It is carried out to measure the effectiveness, trends in the sale, the volume of sales, stock levels, marketing, and promotion tactics of a particular brand or product in the retail outlet. Thus, the brand/product’s and its competitors’ wellness in the market is revealed, thanks to which the brand can understand its strengths and weaknesses, put forward desirable though feasible KPIs and evaluate whether the strategy works or not within a specific period.


Why should clients choose GCOMM's services?

Internationally - Experienced Consultants
Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight
Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC
Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.

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