In-depth Interviews

An in-depth interview is organized to elicit in-depth insights from the participant on a given topic. This can include exploring topics such as attitudes and beliefs towards a product, customer preferences, and behavior, and identifying motivations for product use or non-use, etc. A set of probing questions is posed one-on-one to an interviewee by a professional interviewer to gain an idea of what the interviewee thinks about something or why they behave a certain way. IDI is suitable for participants who are difficult to approach or recruit, or for projects discussing a sensitive topic that cannot be shared in an open group.

Why should clients choose GCOMM's services?

Internationally - Experienced Consultants

Our consultants bring extensive global experience from SEA (Thailand, Indonesia, Singapore, etc), Europe (Italy, Bulgaria, Russia, etc), China, etc. to every project. They have worked with clients from over 30 countries across a wide range of industries, providing them with valuable insights into international best practices and market trends.

Deep understanding to generate actionable insight

Our team has a deep understanding of the industries and markets we serve, thanks to our extensive research experience and access to a wide range of data sources. We have conducted over 1,650 market research projects across Southeast Asia in the past years, 1M interviews using advanced analytics techniques to generate insights that drive business results.

Robust fieldwork capabilities across APAC

GCOMM's network consists of over 50 partners across the APAC region. We have conducted market research in over 15 countries in recent years. Our specialized knowledge and profound understanding of the local context have helped our clients succeed in overcoming cultural and language barriers, as well as regulatory and compliance issues.